"…..this book offers the most solid and current
information available on crafting as a business, from developing a
product to drafting a business plan, and more."
Chester Book Co.
"Thank you for writing such a comprehensive guide for the
beginner. You have touched our lives and made a BIG difference and I
want you to know how much we appreciate it. Please keep up the
wonderful work you do and know that you have positively impacted
many lives. As artists we strive to affect people with our work, to
create interaction, and invoke an emotional response. You have done
so not only through your artwork, but also through your words."
Terry Shafto, ASID
Tropical Wood Designs
"It's about time this book was written. I found it insightful and
thoughtfully written. Donald Clark has presented the world of
marketing and selling your craft to the novice in a way that makes
sense of it all. From the wonderfully aesthetically pleasing layout
to the expert perspectives this book was a joy to read. The advice
given is advice that I will take to heart as I enter the business of
making art. Hopefully, I will be as successful as the artists that
are fortunate enough to be represented by Donald Clark. This book is
a must for anyone who has thoughts of entering this world and
looking for truth of how to make that happen."
M. North, Garrison, NY
Amazon.com comment
"I've read a number of art/craft business books over the years
and this is the book I've been missing. The most specifically
helpful section is the chapter on pricing. This book provides a step
by step formula for setting your prices based on your materials,
labor, and overhead and marketing costs. I have not read another
book that gave such information, and as a result, setting my prices
has always been a bit of a guessing game. If you want to earn money
from your fine crafts, read this book!"
I.McFly, Colorado
Amazon.com comment
"Clark's stance is clear, 'The sale of the work of art completes
the creative process.' He is reassuring; you will not be a 'starving
artist.' He teaches you how to make your business legal, how to
price your work, how to get your work in shops, galleries, and on
the show circuit. He shares insight on how to participate in the
online marketplace, how to write a business plan, how to develop
positive relationships with customers and collectors, how to make a
lasting impression with excellent photography, and how to write the
dreaded artist statement. He provides you practical templates that
help you pencil out your marketing costs inventory, overhead costs
inventory, pricing sheet, and simple cost worksheet. He inserts
essays and interviews with top gallery owners, shopkeepers,
collectors, artists, and crafts persons, so you can gain valuable
insights on where your work is suited. This book is a welcomed
addition as a textbook in any college course where students want to
eventually sell their crafts, arts, and designs. For those of you
who are self-taught, working on weekends and vacations, making
one-of-a-kind objects or production work, this book will guide you
through a clear curriculum on how to complete the creative cycle by
selling your work. For those of you who are "old hands" in the
making of art and craft, this book will fill in gaps you were
unaware existed in your knowledge. For those of you who doubt Donald
Clark's stance, the final chapters on nurturing your creativity will
provide practical ways to remain creative. "
Joan Takayama-Ogawa
Associate Professor, Otis College of Art and Design
Los Angeles, California
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