| Introduction . . . . . . . . . . . . . . . . . . . . . 6
Building Good Foundations . . . . . . . . . 10
Perspective: Roberta
& David Williamson . . . . . . . . . . . . . 24
Perspective: Beth Mueller . . . . . . . 28
Writing Your Plan . . . . . . . . . . . . . . . . . 30
Perspective:
Bonnie Laing-Malcomson . . . . . . . 37
Making It Legal . . . . . . . . . . . . . . . . . . 40
Perspective: Wendy Rosen . . . . . 47
The Pricing Game . . . . . . . . . . . . . . . . 50
Perspective: Rebecca Sive . . . . . . 56
Off to Market . . . . . . . . . . . . . . . . . . . .60
Perspective: Tara Silberberg . . . . 80
Thriving on the Show Circuit . . . . . . . . .84
Perspective: Stacey Jarit . . . . . . .102
Opening the Gallery Door . . . . . . . . . . 106
Perspective: Leslie Ferrin . . . . . . 116
Perspective: Kari Lonning . . . . . 120
Spinning the Web . . . . . . . . . . . . . . . . 122
Perspective: Toni Sikes . . . . . . . 127
Perspective: Jean McLaughlin . 128
|
Developing Positive
Customer Relations . . . . . . . . . . . . . . . 132
Perspective: Elizabeth Stahl. . . . . 140
Lasting Impressions . . . . . . . . . . . . . . .142
Perspective: Tim Barnwell . . . . . . 154
Nothing Breaks . . . . . . . . . . . . . . . . . . .156
Perspective:
Carol Sedestrom Ross. . . . . . . . . . 160
Trade and Technology . . . . . . . . . . . . . .162
Perspective: Meryl Waitz . . . . . . . 168
Perspective: John Russell . . . . . .170
Nurturing Your Creativity . . . . . . . . . . . .172
Charts . . . . . . . . . . . . . . . . . . . . . . . . . .
176
Author Biography . . . . . . . . . . . . . . . . . .180
Acknowledgments . . . . . . . . . . . . . . . . .181
Index . . . . . . . . . . . . . . . . . . . . . . .
. . . .182
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