Ask Donald - Craft Magazine - February 2008

  1. I'm a newbie to the world of shows, and I feel like I'm prepared as far as what to bring for supplies, but are there instances that come up unexpectedly that I may not be ready for?

I assume you have a well thought out checklist of supplies to bring to a show. It can be helpful to organize this by their function this will assure you have the tools you need. But alas, you know what they say about the best-made plans; well you just have to make yours better. Before you leave home go on line and Goggle hardware stores, copy centers and any other supplier you may think you’ll need in the zip code or location of the show. You could also contact the presenters and ask for names and addresses of businesses you might need, they should have this readily available; you won't be the first to ask. Also remember your network, no doubt you will have friends at the show who may be able to assistance with an unexpected need. You will also want to talk to the promoter about the rules and regulations of the venue housing the show and if it is in a union venue.

Union policies, which will vary from venue to venue, may be more troublesome for you. These policies may prohibit you from painting your booth on site, draping a table, installing your own lights (seldom are you allowed to plug them in a union hall), moving your freight from the dock to your booth. There may be personnel of the venue to help move your freight, be very clear as to whether you have to pay extra for their services. Some venues charge per box for delivering shipped in freight, know these costs before you decide to ship with a commercial carrier. There are a number of art movers who will pick up you booth and materials at your studio and deliver them to your booth; they deal with the unions and all that.

  1. Copper is my medium, and about April of last year my costs skyrocketed, but I was unsure of how to go about compensating to make up the difference. In the end, I didn't raise my prices and suffered greatly because of it. How do you go about raising your prices if your costs suddenly jump?

Let’s face it, unless we have a trust fund we can't do what we do without generating income to support our selves our families and staff. The people you do business with understand this too, why did the supplier raise the cost of copper? This is a good time to check your terms sheet and be sure it states that prices may change without notice do to factors beyond your control. I would not suggest you change prices without notifying your account anymore than I would want you to lose money making beautiful things at a loss so a retailer can make money and the customer pay less than the fair price for your work. So get on the phone call your wholesale accounts and tell them that as a result of a sharp increase in the cost of materials you have raised your prices effect immediately. Then send them a new price list and revised copy of their order reflecting the new prices, let them decide how to proceed. If you sell your work at retail raise the prices to reflect your increased costs.

  1. I attend a large quantity of shows each year, and it never fails, I always have at least one person visit my booth who is there to simply VISIT. Meanwhile, I have many buyers coming in and out that I'm unable to talk to effectively, because the "talker" continues on...and on...and on! What are some polite ways of breaking the concentration and concentrating on those people who are there to do business?

There are always chatty people who seem to enjoy being with artists. Often they have no sense of the inappropriateness of engaging you in long conversations. I believe they haven't made the connect that although you are in a public place in a social situation you are working. I think the "chatter" is hard to offend and urge you to excuse yourself to talk to other customers. Alternately you could pick up your duster and excuse yourself saying, "I can't believe how dusty it gets in here" and go to work. Or get the glass cleaner or reorganize your merchandise, you get the picture. Soon the "chatter" will be off to another booth pleased with themselves for having talked to an artist.

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